![]() What’s at stake as things stand today? Simply put, if a majority of links are opened not in Safari, but in WebViews, then ad blocking for Safari on iOS 9 is significantly less worrying than it has been made out to be. The pros and cons can be enumerated endlessly. This does mean, however, that publishers will have to invest more into exploratory technical efforts and are once again at the mercy of the platforms that host them. These pages limit ad blocking by not only allowing but encouraging performant ads specific to the platform. In addition to WebViews, there are third party browsers, like Chrome, that can be downloaded and used as the primary web browser instead of Safari.Īnother announcement that makes this interesting is Google’s ‘AMP HTML’, an open-source technology similar to Facebook’s Instant Articles: faster-loading, more engaging pages built specifically for publishers and their content requirements. A link clicked inside of Twitter or Facebook, for example, will open up a mini-browser inside that app called a ‘WebView’, rather than the opening the site externally in the Safari. However, Safari isn’t the only way to view web content on an iOS device. The implications for publishers are huge: some have even declared this move the beginning of the “slow death of the web”, since ubiquitous use of ad blocking would kill the dominant revenue stream for many websites. Android competition, I would think that's a ripe audience for winning Edge converts from Chrome.Ad blocking on iOS has been a hot topic recently because new features in iOS 9 allow third-party apps to block ads in Safari. In the US, where about half of smartphone users use iOS, but most iOS users also use Windows rather than Mac, and many of them are anti-Google because of the iPhone vs. ![]() It really has no major negatives, and it has several unique positives that are not found elsewhere. ![]() I must believe that as more people find Edge, they'll stick with it, and its usage numbers will grow. I use Chrome from time-to-time, just to keep my occasional Google Service accesses (e.g., for apps we make available on Google Play) off my Edge browser. Now, with the new Edge, I almost never find myself needing either of them. I needed Firefox and Opera for features that didn't work well in IE/Edge Legacy. I was a little skeptical when they switched to Chromium, and still miss the old inking capabilities, but overall, that was clearly the right move and Chromium Edge today, in spite of some niche losses, is overall much, much better than the legacy Edge.įor years, I used Opera, Firefox, and IE then Legacy Edge. I also love the direction MS is going with it. I suspect this is true for many of us here at Windows Central: I love Edge. Though Chrome occasionally dips below or rises above that percentage, it rarely strays too far from it, reasserting that the browser is at no immediate risk of succumbing to Edge's 8.1%. Chrome remains the dominant browser on desktops by a massive margin, currently controlling 68.76% market share as of June 2021. However, if you're of the mindset that only first place matters, then don't get your hopes up for any miracles regarding Edge's would-be desktop conquest. If you're a fan of Microsoft and want to see Edge become the silver medalist, this is a big deal. ![]() The latter's progress is slow, and the former's decline isn't happening much faster, but the charts don't lie: The future intersection of the two browsers' lines on Statcounter's infographic is coming up, should the current trends continue. Since December 2020, Safari has been losing fractions of percents of market share, while Microsoft has been inching its way past the 8% mark since February 2021. These gains and losses are small potatoes relative to both browsers' previous spikes and dips, but they're steady trends.
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